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Regenerative Tourism
Conference on the Move

Central
Switzerland

26 – 29
March 2025

WE ARE ON THE MOVE TO FIGURE OUT
Can tourism become a good thing again? 

Can destinations enjoy the benefits of travel without the negatives of tourism?
Can tourism benefit local owners and the region first?
And can tourists positively impact the places they visit?

Find out at the Moverence.
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SCHEDULE
Moving Around

By visiting, analyzing and developing regional best practices, we create a shared understanding and a methodology of Regenerative Tourism in practice, inspire ideas and strengthen the important networks between upcoming agents of change.

For all destination managers, tourism providers and policy makers who want to transform their local tourism.

DAY 1

26 March 2025

17:30 – 22:00

17:30

18:00

Welcome Apéro

Neubad, Lucerne

18:00

19:30

Moverence Opening

Neubad, Lucerne

Anna Pollock

Regenerative Tourism: From Theory to Practice

Dominik Isler

Introduction: Why we believe in Regenerative Tourism

Franziska Bitzi

Martin Grassberger

Becoming Regenerative: Why and How?

Valerie Remoquillo-Jenni

20:00

21:00

Networking Dinner

Neubad, Lucerne

DAY 2

27 March 2025

8:30 – 21:00

8:30

8:45

Welcome Day 2

Bahnhofsplatz Lucerne, Archway

8:45

Transfer to Entlebuch

10:00

8:45

UNESCO Biosphere Entlebuch

Landgasthof Hotel Drei Könige, Entlebuch

Leadership and Stamina: Starting Regenerative Tourism Projects

Florian Knaus

Community Building: The Story of UNESCO Biosphere Entlebuch

Nadja Urfer

Regional, National and International: The Swiss Parks and Communities on Various Levels

Ronald Sone

Reality Check for Academia: Creating a Framework for Regenerative Projects

12:00

21:00

Lunch & Deconstruction

Landgasthof Hotel Drei Könige, Entlebuch

14:30

Transfer to Bramboden

15:00

8:45

Wiesner Mysterion

Wiesner Mysterion, Bramboden

Regenerative Storytelling: How to communicate Regenerative Tourism?

Johanna Gollnhofer

Good Deeds, Good Stories: Regenerative Storytelling in Practice

Stefan Wiesner

The Renegade Chef: The Story of the Wizard of Entlebuch

20:00

Transfer to Lucerne

21:00

19:30

Bar, Lucerne

(optional) Nightcap

DAY 3

28 March 2025

8:00 – 22:00

18:00

8:00

Welcome Day 3

Bahnhofsplatz Lucerne, Arch

8:15

Transfer to Stans

10:00

19:30

CULINARIUM Alpinum

CULINARIUM ALPINUM, Stans

Creating the Regenerative Business Case

Andres Lietha

Regenerating Value Chains: How Culinarium Alpinum is Shaping Regional Welfare

Peter Durrer

Regenerating Value Chains: How Culinarium Alpinum is Shaping Regional Welfare

12:00

21:00

Alpine Lunch

CULINARIUM ALPINUM, Stans

13:15

19:30

Creating the Regenerative Business Case

Daniele Kihlgren

Creating (Economic) Value: The Regeneration of Sextantio

CULINARIUM ALPINUM, Stans

14:15

21:00

Fostering Dialogue:
What can we learn from each other?

CULINARIUM ALPINUM, Stans

15:45

21:00

The Momentum for Regenerative Tourism:
Reflections on Today’s Tourism and Hospitality

CULINARIUM ALPINUM, Stans

Michil Costa

The Momentum for Regenerative Tourism: Reflections on today’s Tourism and Hospitality

17:15

Transfer to Dinner Location

18:00

19:30

Moverence Closing Dinner

Secret Location

End of Moverence

22:00

Back in Lucerne

DAY 4

29 March 2025

Individual Departure

individual

18:00

Departure Day

Lucerne

SPEAKER
Meet our contributors
We are proud to introduce the ones who will guide us through the Moverence.
Andres Lietha
CULINARIUM ALPINUM Ceo
Anna Pollock
Conscious.Travel Founder
Daniele Kihlgren
Sextantio Project Founder
Dominik Isler
Regenerative Tourism Initiative Co-Founder
Florian Knaus
UNESCO Biosphere Reserve Entlebuch Coordinator
Franziska Bitzi
Director of Finance, City of Lucerne
Johanna Gollnhofer
University of St.Gallen, IMC-HSG Marketing Professor
Martin Grassberger
Author
Michil Costa
Hotel La Perla Managing Director & Owner
Nadja Urfer
Swiss Parks Network Head of the Tourism Coordination Office
Peter Durrer
CULINARIUM ALPINUM Host
Ronald Sone
EHL Hospitality Business School Research Assistant
Stefan Wiesner
Wiesner Mysterion Chef
Valerie Remoquillo-Jenni
CEO Fourfold Foundation

Get to know the Cases

UNESCO Biospähre Entlebuch

The UNESCO Biosphere Entlebuch, located in central Switzerland, has been a UNESCO biosphere reserve since 2001, making it the first of its kind in Switzerland. This protected area serves as a model for sustainable development, balancing the conservation of natural diversity with the economic and social interests of the region. Recognized by UNESCO for its unique peat bogs, karst landscapes, and alpine flora and fauna, the biosphere spans over 400 square kilometers, safeguarding rare ecosystems while promoting environmental education and sustainable tourism. The UNESCO designation
highlights the global significance of the region as an example of harmonious coexistence between people and nature.
Link to web
Leadership and Stamina: Starting Regenerative Tourism Projects
  • How to build communities
  • How to build alliances at different levels: Local, Regional, National, International

Wiesner Mysterion

Wiesner Mysterion combines enjoyment with philosophical ideas spanning ethics, ecology, culture, architecture, aesthetics, art, and innovation. Rooted in a deep appreciation for nature and an awareness of responsibility, Wiesner Mysterion draws on principles from anthroposophy and spagyrics to shape its approach. This commitment is evident in every aspect of its work, where passion is expressed with authenticity and warmth. Through this unique blend, Wiesner Mysterion offers not only
a philosophical journey but also a holistic experience that resonates with a mindful connection to nature and sustainable values highlights the global significance of the region as an example of harmonious coexistence between people and nature.
Link to web
Regenerative Storytelling:
How to communicate Regenerative Tourism?
  • Regenerative Storytelling in Practice
  • The Story of the Wizard of Entlebuch
  • How to transform your environment as a renegade
  • Assertiveness and stamina against resistance

CULINARIUM Alpinum

CULINARIUM Alpinum in Stans, Switzerland, is situated within the historic grounds of the former St. Anna Monastery. This culinary center combines the rich heritage of the monastery with a strong emphasis on alpine cuisine and sustainable gastronomy. CULINARIUM Alpinum serves as a unique hub for chefs, food enthusiasts, and those interested in the culinary
traditions of the region. It offers educational programs, workshops, and events that highlight local ingredients, traditional cooking methods,
and innovative practices. A key focus is on local sourcing and supply chains ensuring local wealth. By incorporating the monastery’s legacy,
CULINARIUM Alpinum fosters a deeper understanding of the connection between food,
culture, and sustainability, making it a distinctive
destination for culinary exploration.
Link to web
Creating the Regenerative Business Case
  • Regenerating Value Chains: How Culinarium Alpinum is shaping regional welfare
  • How to connect to what already exists and draw on the roots of the place
  • Creating (economic) value
Explore how a whole region came together to become an ecological lighthouse region, recognised by the UNESCO.
Visit, taste and learn from a century old monastery that turned into hotel, restaurant, school, garden and a community hub.
Learn how entrepreneurs can create wealth for the entire community, by building local supply chains and engaging stakeholders. 
Find out how chefs create Michelin starred menus by only using what is found in the local forests.

ANY QUESTIONS?

FAQ

What is the Moverence?

The Moverence is the first European Regenerative Tourism Conference on the Move. Together with a small group of 30 to 50 European tourism actors we embark on a journey of discovery through Central Switzerland. By visiting and analyzing regional best practices, we create a shared understanding of Regenerative Tourism in practice, inspire ideas and strengthen the important networks between upcoming agents of change.

Who's behind?

Moverence, organized by the Swiss Regenerative Tourism Initiative, aims to make regenerative tourism a reality. We connect European tourism stakeholders, organise workshops, and provide resources to help foster regenerative transformation in regions.

What can I expect from the Moverence?

You can expect one-of-a-kind Regenerative Tourism Conference that breaks free from traditional formats. Experience immersive, on-the-move discussions, explore best practices in stunning locations, and collaborate with a diverse network of changemakers to develop actionable solutions for the future of tourism.

When and where does it take place?

It takes place from 26 to 29. March 2025. The base of the Moverence is in Lucerne. We will meet in Lucerne each morning, and return toLucerne every evening. During the day, however, we will be traveling around Central Switzerland and experiencing, observing, and analyzing best practices.

Who attends the Moverence?

The Moverence is designed for a small group of 30 to 50 participants from all over Europe, including destination professionals, tourism enthusiasts, researchers, entrepreneurs, thought leaders, and anyone else bold enough to embark on this regenerative journey.

Who can I contact if I have any questions?

Send us an email to corina(a)regenerative-tourism.org

How can I register?

If you already have a code please register here. If you do not have a code please fill out this form to apply for your ticket.

How much does a ticket cost?

The ticket is free and provides full access to the Moverence program. It includes all meals (except breakfast). Please note that accommodation in Lucerne, as well as travel to and from Lucerne, are not included and must be arranged by participants independently.

What travel options do I have?

According to the philosophy of Regenerative Tourism, the journey to Lucerne begins the moment you step out of your front door. We kindly ask our participants to use means of earthbound travel. Parts of your trip to Lucerne will be part of the official Moverence program.

Where can I find accommodation?

For hotel bookings, we recommend using a standard booking platform or booking directly through the website of your chosen hotel. Since we will be meeting near Lucerne train station on March 27 and 28, we suggest choosing accommodation in the city center. Capsule Hotel - Chapter, Hotel Waldstätterhof, CASCADA Boutique Hotel

What language is the Moverence held in?

All content at the Moverence will be conducted in English or translated into English.
INITIATIVE PARTNER
SUPPORTERS
COLLABORATORS
WEBSITE DESIGNED BY
Contact
Corina Jost, Managing Director
Regenerative Tourism Initiative
corina@regenerative-tourism.org
Responsible authority
more
Förderverein Regenerativer Tourismus
Obergrundstrasse 26
6003 Luzern
hello@regenerative-tourism.org
Moverence is organized by Regenerative Tourism Initiative
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